Market Mapping is the process in which we provide our clients with an in-depth analysis of the candidate pool within the current market they are operating in. It is a necessary approach for companies as it will enable them to be completely prepared when an executive placement is required in the future. It also allows companies to act fast thereby minimizing any loss of momentum that may have occurred when an internal executive vacancy arises. Furthermore such a tool can be extremely valuable when an organization is expanding or launching in a new market/location. This will entitle them to have a better understanding of whether to conduct an executive search from the local talent pool or to expatriate a candidate internally. And finally by Market mapping our clients can not only asses if a particular role within the company is needed, according to the market but also observe if there actually is a suitable candidate to take on such a position.